Founded in 1996 on Australia's stunning Sunshine Coast, 720 originated from rugged sports sunglasses specifically designed for surfing enthusiasts. These glasses combined UV protection with impact resistance, embodying the brand's core values of energy, authenticity, and cutting-edge innovation.

In 2000, 720 joined the Hua Meei Optical Group, which infused the brand with powerful design capabilities and technical expertise. This partnership equipped the growing 720 brand with its own dedicated design team and solid R&D foundation, enabling the development of professional sports sunglasses tailored for all types of outdoor activities—from water sports and cycling to off-road adventures and mountaineering. Beyond this, 720's commitment to excellence drives continuous research into ergonomic technology and advanced optical development, creating unprecedented outdoor visual experiences for adventure enthusiasts.

720 upholds a spirit of pursuing excellence, fueled by an unwavering passion for exploration. We craft exceptional vision that empowers people to push beyond their limits and fulfill their desire to explore the world.